Brendon Reid is the Director of Reidefine, a company founded on his passion for assisting design consulting businesses in improving their competitiveness. By implementing holistic digital strategies and thought leadership, Brendon drives change and delivers improved business performance and culture. During his tenure at various multi-national organisations, Brendon’s leadership returned significant advances in productivity, consistency and quality. As a specialist in his field, Brendon works with business of all sizes to identify opportunities to improve efficiencies through innovative digital process improvement. Brendon ensures there is always a strong emphasis on quality and consistency and enhances effective collaboration. Brendon is a founding committee member of SYDBIM; a not for profit that seeks to provide insight about digital process to the AEC industry by running 3-4 community events annually. He has also spoken at several events on various topics, including the importance of people and utilising digital for quality control in business. On the weekend, Brendon still enjoys co-managing and playing competitive football, although the legs aren't getting any younger! Brendon is based in Sydney, Australia.